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sustainwashing

The English word “sustainwashing” has 1 meaning listed here.

noun

  1. The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

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